Hi, I’m Luis

I help new jewelry designers who feel like colored gemstones are intimidating.

Let’s get rid of all your gemstone-related-heartburns and put you on the path to becoming the jeweler you’ve been dreaming of.

This site is devoted to sharing ideas, tools, and resources that will help you evolve your dream jewelry business and start creating around colored stones with ease.

And I can promise you this…

No more mindless googling for answers

No big jargon

Only crystal clear guidelines

Get Started By Downloading My Free Resources


10 online gem shops you can trust. You’ll love them all.

YES, I NEED THAT

A framework to get you buying the right gems for your brand.

SEND IT TO ME

10 gem stories to attract more customers. Plus, the how-to.

ME WANTS IT

LUIS CRUZ

Gemologist & a fan of Colored Gemstones

ABOUT ME

I’m a gemologist on a quest to simplify the world of gemstones for new jewelry makers and designers.

12+ years ago, I started buying gems myself. With no one to ask for guidance, I ended up wasting several hundred dollars on low-quality gems and being scammed quite a few times.

I’ve since learned how and where to buy the gems I want. I’ve been safely buying the most magical stones, and I wanna share my frameworks with you.

As a result, I’m here with crystal-clear insights about gems, in jargon you can understand, while focusing on the jewelry-related aspect of gemstones.